Career Detail

Marketing Manager / Executive
“Mind Influencer”
Develops and directs the marketing strategy to promote a company's product or service to potential buyers and the public.
The Job
Marketing takes three basic forms: Positive marketing, the benefits of your product or service; educational marketing, developing a demand for your product by educating people about their needs; and negative marketing, revealing the flaws in a competitor's product. Marketing executives identify and target new customers, develop pricing strategy to help firms maximize profits, and they monitor trends that indicate the need for new products and services. They often work hand-in-hand with developers, advertisers, and production managers to ensure a product's successful promotion. About two-thirds of marketing executives worked more than 40 hours a week.
Work Environment
Work in offices with other top executives. Traveling is common for research and public events.
College Majors
business administration, communications
Minimum Qualifications
Some employers prefer a bachelor's or master's degree in business administration with an emphasis on marketing.
Personality traits helpful for this career
Mature, creative, highly motivated, resistant to stress, flexible, and decisive
Quick Facts
  • Salary levels vary substantially, depending upon the level of managerial responsibility.
  • College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities.
Compensation and Outlook
Median annual wages in May 2008 were $80,220 for advertising and promotions managers, $108,580 for marketing managers, $97,260 for sales managers, and $89,430 for public relations managers. Median annual wages of advertising and promotions managers in May 2008 in the advertising, public relations, and related services industry were $105,960.
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