Career Detail


PR Manager
Raise the profile of the sports company's products, athletes, campaigns, messaging and branding by executing targeted PR strategies that reach national and local media including dailies, long leads, b
The Job
Lead the development of PR strategies for assigned categories/concepts, partnering with Digital, Events, Product, Sports Marketing and Retail as needed to execute plans. Brief in and manage external PR agencies in support of PR plans. Write press releases and create additional PR tools as needed in support of plans and personally conduct media outreach to relevant media, locally, regionally and nationally. Evaluate and manage daily media inquiries and requests for product placement amongst vertical and horizontal media focusing on identified priority categories and products.
Work Environment
PR Manager work in a busy atmosphere. The pressures of deadlines and tight work schedules can be stressful.
College Majors
BA in public relations, communications, marketing, or related field required.
Minimum Qualifications
Strong media contacts in the sports/apparel industry. .Proven media relations expertise including pitching media and securing product reviews, trend stories and profile pieces. .Strong writing/editing skills required for writing strategic PR plans, press releases, product releases, media al
Personality traits helpful for this career
Passion for sport is essential.
Quick Facts
  • Minimum 4 years of PR or marketing experience within a consumer goods company or equivalent account management experience at a public relations agency is essential.
Compensation and Outlook
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  Represents $30K  Each represents salary of $15K

Job Growth Outlook
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