Career Detail

Market and Survey Researcher
Gather information about what people think.They also help companies market their products to the people most likely to buy them.
The Job
Market research analysts devise methods and procedures for obtaining the data they need. Often, they design surveys to assess consumer preferences through Internet, telephone, or mail responses. They conduct some surveys as personal interviews, going door-to-door, leading focus group discussions, or setting up booths in public places such as shopping malls.
Work Environment
Market and survey researchers generally have structured work schedules. They often work alone, writing reports, preparing statistical charts, and using computers, but they also may be an integral part
College Majors
Bachelor's degree
Minimum Qualifications
A bachelor's degree is usually sufficient for entry-level market and survey research positions.
Personality traits helpful for this career
Patience and persistence are also necessary qualities because these workers must spend long hours on independent study and problem solving.
Quick Facts
  • Market and survey researchers need at least a bachelor's degree.
  • Continuing education and keeping current with the latest methods of developing, conducting, and analyzing surveys and other data is important for advancement.
  • Employment is expected to grow faster than average.
  • Job opportunities should be best for those with a master's or Ph.D. degree in marketing or a related field and with strong quantitative skills.
Compensation and Outlook
Median annual wages of market research analysts in May 2008 were $61,070. The middle 50 percent earned between $43,990 and $85,510. The lowest 10 percent earned less than $33,770, and the highest 10 percent earned more than $112,410.
Comments and Updates
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  Represents $30K  Each represents salary of $15K

Job Growth Outlook
Hyper growth industry Hyper growth industry
Average growth Average growth
Declining job market Declining job market
No growth No growth
Dead end profession dead end profession

H.S. diploma H.S. diploma
BA Degree BA Degree
Masters Degree Masters Degree
Doctorate,MD,PHD,JD Doctorate,MD,PHD,JD

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